Product and New Product Management, (Hardcover)
Product details
| Management number | 238793360 | Release Date | 2026/07/11 | List Price | US$30.00 | Model Number | 238793360 | ||
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<p>Developing and managing successful products requires a deep understanding of consumer needs, market trends, and strategic planning. Product and New Product Management by Yoram (Jerry) Wind explores the critical factors behind effective product development, from idea generation to market launch and lifecycle management.</p><p>As part of the Legend in Marketing series, this volume compiles Wind's influential research on innovation, brand positioning, and product portfolio strategies. His insights help businesses minimize risks, optimize product performance, and stay ahead in competitive markets. This book also features expert commentary that connects foundational theories to today's fast-evolving business landscape.</p><p>Whether you're a product manager, marketer, or entrepreneur, this book provides research-backed frameworks to guide your product decisions. Gain insights into what makes products succeed, how to navigate market disruptions, and strategies to drive long-term growth.</p>
- Product and New Product Management, (Hardcover)
- Author: Vibrant Publishers
- ISBN: 9781636514024
- Format: Hardcover
- Publication Date: 2025-03-07
- Page Count: 330
| Book format | Hardcover |
|---|---|
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Publication date | March, 2025 |
| Pages | 330 |
| Subgenre | Marketing |
| Series title | No Series |
| Number in series | 0 |
| Edition | 1 |
| Publisher | Vibrant Publishers |
| Original languages | English |
| Language | English |
| Is collectible | N |
| Binding type | Case Binding |
| Retail packaging | Single Piece |
| Assembled product height | 9 in |
| Assembled product weight | 1.34 lb |
| Bisac subject heading | Business & Economics |
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